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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more here.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 95) Word-of-Mouth (WOM).