Apollo

SEPTEMBER 28, 2018

It’s a profile made up of specific characteristics such as ideal vertical, industry, size, location, and number of employees, to name just a few. Gary reaches out to the AEs and CS team at ProspectIT and asks them which kinds of accounts are closing deals, which are more likely to renew, and which have the lowest churn rates.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Churn Rate Demand Generation 40

B2B Marketing Directions

FEBRUARY 27, 2022

To keep the length of this post manageable, my discussion will focus on a vertical "slice" of a complete marketing strategy map. In this discussion, I'll cover components that appear in most marketing strategy maps, and I'll use others for illustrative purposes.

Enterprise Management 52

Enterprise Management Planning Marketing Attribution Marketing & Strategy 52

ClickZ

FEBRUARY 5, 2021

SaaS has taken over the business world, with the market doubling in size as companies across verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. In particular, that involves applying measures such as lifetime value (LTV) and churn rate.

Cost per Lead 122

Cost per Lead Multi-Touch Attribution Marketing Management CPL 122

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. We know we’re customer-centric by looking at our churn rate. From a marketing perspective, we created in-product and e-mail messaging as enhancements became available.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Scoop.it

FEBRUARY 24, 2022

Based on customer behavioral data, conversion and churn rates, as well as niche trends, you will be able to identify new product opportunities. Consider hiring a data scientist for your SaaS business or your Ecommerce venture, or use comprehensive analytics software to generate meaningful reports.

Product 73

Product Brand Identity Branding Cross-Selling 73

Oktopost

JUNE 22, 2021

With churn rates being very high, it’s more important to have the right subscriber s. When other B2B professionals share your content, it positions you as a trusted expert within your vertical. A high-converting email list is all about quality. It’s not a numbers game.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

Hubspot

DECEMBER 12, 2017

Because it's necessary for SaaS reps to have a deep working knowledge of the software, product roadmap, and frequently asked questions, their base salary and commission is usually higher than reps in other verticals. SaaS commission, like other sales verticals, is paid when a rep closes new business or renews existing accounts.

Enterprise Management 78

Enterprise Management Work Management Sales Qualified Leads Lead Ranking 78

Single Grain

JUNE 8, 2021

Understanding the basics of B2B business models is essential to writing good copy for this industry vertical. Both have similar metrics, including churn rates and customer acquisition costs, and can also be subscription or non-subscription-based. Understanding B2B SaaS.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Marketing Insider Group

MARCH 8, 2021

Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Publish a case study because the client is in your target audience’s vertical. Focus on audiences by vertical, account, or job role. Converting into leads.

Practices 363

Practices Webinar Metrics Top of Funnel Marketing & Strategy 363

Marketing Insider Group

SEPTEMBER 14, 2023

Publish a case study because the client is in your target audience’s vertical. Focus on audiences by vertical, account, or job role. Understanding your goals and KPIs first helps you figure out what aspects of your content work and what parts need improvement. It’s easier to optimize when you know what you’re looking for.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276

seo.co

FEBRUARY 14, 2023

If your churn rate is too high, even a marketing strategy with a high propensity to generate new traffic and customers will fail. Pursuing new publication channels and social media platforms will give you access to new verticals and new segments of your audience that were previously unreachable.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97