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The Impact of Bad B2B Marketing Data

Zoominfo

Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. For those who aren’t familiar with the term, churn rate refers to the percentage of email subscribers who leave your list over a period of time. There are two types of list churn to be aware of.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Things to be aware of include: Increased email churn. Churn rate refers to the percentage of email subscribers who leave your list over a period of time. If your department doesn’t prioritize email data hygiene, that list churn is likely wreaking havoc on your email campaigns. The short answer—a lot.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

However, email marketing with bad data on your email lists runs the risk of falling into spam traps. Spam traps are email addresses that have been set up by internet service providers to identify which senders are using lists with dirty data. Too many trips into spam traps can get you blacklisted by your email service provider.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.

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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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How Natural Language Processing (NLP) is helping call centers get smart

ClickZ

This is called sentiment analysis, which can also allow companies to study customer churn rates by analyzing the negative experiences customers face during calls. . Spam filters that detect spam in your inbox. Large numbers of telephone calls and text message data can be automatically organized through NLP.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Unsubscribes and unsubscribe rate. Spam complaints and complaint rate. List growth and churn rate. Inactivity rate. Similarly, if you’re hitting old inactive email accounts that the inbox provider has recycled into spam traps, then it tells them you’re not paying attention to list hygiene.