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Scoop.it
SEPTEMBER 14, 2023
See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Customer reviews and surveys work brilliantly here. This way, you can react accordingly. Here’s an example.
Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client.
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Zoominfo
JANUARY 18, 2021
CRM is the fastest-growing enterprise application software category for a reason — it works. Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. This is where CRM systems come into play.
Single Grain
JULY 25, 2023
As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. At a certain point, it behooves us to be selective who we work with, for the sake of efficiency.
Unbound B2B
JANUARY 11, 2023
Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Don’t know how both B2B sales processes work? What are B2B SMB Sales?
Salesforce Marketing Cloud
MAY 2, 2022
In my new role leading the small and medium business (SMB) segment at Salesforce, I’m excited to see how SMB customers are innovating and adapting for success. Customers are demanding more purchasing channels: 71% of SMBs report their customers expect online transactions. We’re not going back to all in-person, all the time.
Single Grain
APRIL 1, 2020
What percentage of leads are disqualified – and the reasons behind this (most likely you need to work closely with your sales reps to find out more). What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter).
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