Remove Churn Rate Remove SMB Remove WOM Remove Word of Mouth
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Subtract from that number the gross margin. Learn more here.). Learn how to create an SLA here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 95) Word-of-Mouth (WOM).