60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Subtract from that number the gross margin. Learn more here.). Learn how to create an SLA here.
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