Single Grain

DECEMBER 22, 2020

If you want to increase sales, you should monitor the email conversion rate. But if you wish to reduce the churn rate, you should focus on the retention rate. The post SaaS Email Marketing: 12 Best Strategies to Follow appeared first on Single Grain.

Email Marketing 105

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 105

Single Grain

MARCH 2, 2022

Some examples of the capabilities the best SaaS marketing agencies provide their clients include: Optimizing the customer onboarding flow to increase the activation rate. Creating nurture and reactivation email campaigns to lower the churn rate. 1) Single Grain. Testing new pricing models that boost revenue.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 52

Single Grain

AUGUST 21, 2023

However, some general benchmarks for B2B SaaS include: Website visitor to lead conversion rate: 7% Free trial to paid conversion rate: 25-50% Website visitor to free trial conversion rate: 7.1-8.5% Freemium conversion rate: 1-10% Lead to customer conversion rate: 2.35-5.31%

Conversion Rate 52

Conversion Rate Conversion Lead Ranking Advertising Benchmark 52

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Click here to access Single Grain's Agency Accelerator and finally free yourself from the 9-5 grind!

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Single Grain

JUNE 6, 2023

For example, here’s what you’ll get when you opt for PPC packages from us, Single Grain: Competitor Analysis: Gain valuable insights by thoroughly analyzing your industry competitors. If you’re ready to grow your business with PPC ads, Single Grain’s ad experts can help!? This can help you develop competitive strategies.

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

FEBRUARY 17, 2022

SaaS companies are trying their best to make their product stand out in the competitive SaaS space to increase product adoption and decrease churn rates. Hence, SaaS marketing is essential for SaaS companies to attract potential customers and increase customer retention rates. What Is a SaaS Marketing Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Single Grain

JANUARY 6, 2020

Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. Predictive analytics : AI and ML analyze past data and predict which prospects are likely to convert, as well as churn rate and customer lifetime value.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Single Grain

FEBRUARY 5, 2020

Once you are familiar with the workings of the three-stage marketing funnel, you can move on to tracking more complex metrics like cost per acquisition, net promoter score, churn rate, etc. The post Top Marketing KPIs that Every B2B Company Needs to Track appeared first on Single Grain. Happy B2B marketing!

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

JULY 6, 2021

Interestingly, CMOs have the worst churn rates , with 57% of CMOs staying at an organization for three years or less, and 22% leaving the company in the first year. They are easy to launch, budget-friendly, and have the lowest churn rates. The job responsibilities should match the expectations of the ideal candidate.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

FEBRUARY 12, 2020

And not only that, but AI technology is proving to be a great tool for decreasing your churn rates and, simultaneously, increasing your customers’ loyalty : That makes sense. The post 6 Customer Service Trends You Can’t Ignore in 2020 appeared first on Single Grain. Book My Free Marketing Consultation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Single Grain

JULY 16, 2020

However, don’t send emails using a generic email address (with @gmail.com or @rediffmail.com) because this decreases trust and increases the churn rate. The post 14 Ways to Improve Customer Loyalty During COVID-19 appeared first on Single Grain. Always use a custom email address that represents your domain.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Single Grain

MAY 20, 2021

They have too many benefits (like higher conversion or reducing the churn rate) to just give up on them. The post Common Marketing Tricks That Can Actually Ruin Your SEO appeared first on Single Grain. So, does this mean you should avoid tests, widgets and other tricks when your traffic source is organic search?

SEO 98

SEO Lead Scoring Lead Ranking Traffic 98

Single Grain

JANUARY 24, 2020

Churn rate. Conversion rate. Google Analytics tracks new versus returning visitors, average time on site, conversion rate, bounce rate and other content metrics : Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. New visits. Inbound links. Social shares. Average read depth.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

AUGUST 16, 2019

You have the ability to measure the churn rate in seconds: Price. The post 9 Alternatives that Are Just as Good as Google Analytics appeared first on Single Grain. The core version is free to use where you can track around 500K actions. Start using these and get complete ownership over your website data!

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Single Grain

NOVEMBER 3, 2020

Indicators that this may be the right goal for your SaaS: User churn is a big issue (typically for SaaS, a churn rate above 5% is considered worrisome, though this varies depending on the specific industry ). Customer feedback indicates that users are churning due to a lack of information. Best of luck!

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Single Grain

NOVEMBER 16, 2023

If you’re ready to amplify your SaaS brand’s exposure with quality content, Single Grain’s SaaS content marketing experts can help!? The post How to Create a Killer SaaS Content Marketing Strategy appeared first on Single Grain. Work With Us Additional content contributed by Joydeep Bhattacharya.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

JULY 25, 2019

Churn Rate Prediction. 5) Churn Rate Prediction. Churn rate is the rate of attrition, which is the percentage of subscribers or users who stop their subscriptions within a certain period. To grow, a business must have a higher growth rate than churn rate. Detailed Lead Scoring.

Lead Ranking 93

Lead Ranking Marketing AI Lead Scoring Analytics 93

Single Grain

SEPTEMBER 22, 2023

Churn Rate: This calculates the percentage of customers who stop doing business with your company over a certain period. High churn rates may indicate issues with product satisfaction or customer support, making it essential for businesses to address and reduce churn to maintain a healthy customer base.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

JUNE 8, 2021

Both have similar metrics, including churn rates and customer acquisition costs, and can also be subscription or non-subscription-based. The post 15 Tips and Tricks to Write Better B2B SaaS Website Copy appeared first on Single Grain. The business model is the same, but the marketing approach differs.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Single Grain

AUGUST 4, 2020

Educating customers in all stages of the onboarding process, with the right strategies in place, can help with customer acquisition and retention, reduce churn rate and, most importantly, increase the MRR (monthly recurring revenue). How can you make it happen? Well, there are a couple of ways.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116