article thumbnail

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100
article thumbnail

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads. Customer churn is simply when a user decides to stop using your product or service. I can’t emphasize enough how important it is to measure churn. Relevant metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

SEM – Paid Search. Churn rate. The churn rate shows the percentage of customers lost per year and is a good indicator of retention. For your SaaS product, most of your leads will be generated online, as anyone searching for a SaaS solution will go there first. Newsletters. Online ads. Content Partnering.

article thumbnail

How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Search Engine Marketing (SEM). They should have experience in handling high budget PPC campaigns and should be able to allocate budgets and adjust campaign ROI by guiding the SEM team. Dive Deeper: What Is the Difference Between SEM and SEO? They are easy to launch, budget-friendly, and have the lowest churn rates.

CMO 52
article thumbnail

Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

SaaS companies are trying their best to make their product stand out in the competitive SaaS space to increase product adoption and decrease churn rates. Hence, SaaS marketing is essential for SaaS companies to attract potential customers and increase customer retention rates. Search engine marketing (SEM). ResourceSpace.