The Amazing Power Of Multi-touch Lead Engagement
MAY 2, 2016
This post will delve into the human psychology behind multi-touch lead engagement and show how to achieve the best results with it: high ROI, high customer satisfaction, as well as low churn rates. The recency bias tells us that people tend to believe the things they see most recently. All these touchpoints bring leads closer to becoming a customer. All are top phase touchpoints of the customer journey.