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4 Ways to Use Market Intelligence for SMBs

Scoop.it

See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Similarly, if you notice high churn rates, you can determine, through customer insights, what customers dislike about that product.

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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. Define Overall Vision And Goals In the planning stages, you should be asking yourself: What am I hoping to get out of a CRM system?

CRM 100
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100
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Should You Work with SMB Clients? Pros and Cons

Single Grain

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

SMB 52
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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. .