markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. That would be a metric that we may give to somebody to validate our efforts.

Linkedin 297

Linkedin Research Studies B2B 297

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. The role of buyer personas to me: . Research, buyer insights, and persona building allow us to figure out which buyers we can (and should) connect to and what will trigger them to take action. Create exclusionary personas and avoid them.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Oktopost

JUNE 22, 2021

With churn rates being very high, it’s more important to have the right subscriber s. Just make sure to identify a few key personas to differentiate whom you are targeting and increase subscriber engagement (the number one goal of segmenting your list). A high-converting email list is all about quality.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113