Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JUNE 28, 2023

Revenue growth and ROI if the right messages are delivered to the right prospects at the right time. How to Measure the Effectiveness of Your Go-to-Market Strategy In order to measure the effectiveness of your GTM strategy, you need to align with all internal stakeholders on success metrics. Remember: always test and learn.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Valasys

MARCH 24, 2023

As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. A lead management metric is a measure of the performance of your lead management efforts. Churn Rate: The percentage of customers who stop doing business with your company over a given period of time.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Valasys

JULY 21, 2020

In a data-driven world, you need to understand how to measure the success of your business model. Pearl Zhu, the author of “Digital Master” book series, illustrates the importance of KPIs in transforming organizational performance: “Selecting the right measure and measuring things right are both art and science.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

MAY 24, 2022

Tracking and measurement. Being able to measure and track your initial product users’ end-to-end customer experience is also key to success. If you’d like to measure on-site user experiences as well, you may consider using tools like Google Optimize and Hotjar. Also, gauge the demand for features your product is missing.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Single Grain

JUNE 6, 2023

With an exceptional ability to drive targeted traffic, increase brand visibility and generate measurable results, PPC advertising is essential to any successful marketing strategy. It complements content marketing, driving traffic and maximizing ROI. Factors such as your business size and industry can also affect your ROI.

PPC 52

PPC Pricing Price Paid Search Agency 52