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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization. And 81% of online customers want seamless transfers between digital touchpoints throughout their buying journey.

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Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Adobe Experience Cloud Blog

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Businesses who use NPS are 33% more likely to report growth rates over 10% each year. Regularly sending out NPS surveys gives you valuable insight on where you stand in your industry.

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11 Powerful Customer Retention Strategies You’d Need in 2023

Outgrow

So, let’s explore ten powerful customer retention strategies businesses can implement to enhance user experience, drive loyalty, and ultimately increase revenue. Empathetic support and self-service make customers feel valued and ultimately help businesses build trust and brand loyalty. Image source 4.

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Five tools that can help you break free from data paralysis

ClickZ

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. The Fospha survey found that businesses use an average of 7 technologies just to extract insights from their data.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Monitor conversions, upgrade paths, and churn rates to understand what resonates with your user base and optimize your expansion landing pages accordingly. Imagine a visitor landing on your website after clicking on a targeted ad.

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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot

Customer experience does not stop after the sale — in fact, some of the most powerful opportunities to create loyalty and drive repurchasing and referrals are experiences with service and support after the sale is made. Others include churn rate, resolution time, or conversion rates. Know the voice of the customer.