list 
Litmus
SEPTEMBER 20, 2022
An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. An effective checklist contains a list of crucial components to check. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate.
Litmus
JULY 8, 2021
Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.
Litmus
JULY 20, 2021
The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.
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