Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?
Litmus
JULY 8, 2021
To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Clicks and click-through rate.
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