An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
ROMI = (Marketing Income – Cost of Goods – Marketing Expenditures) / Marketing Expenditures) x 100. ARPA is essential if you want an exact average income, especially when you change the pricing. Gross Monthly Recurring Revenue (MRR) Churn Rate. The formula for calculating ROMI is: . Average Revenue Per Account (ARPA).
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