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Driving Success Through Metrics

SmartBug Media

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Tracking customer sentiment extends beyond customer-reported data points. How effective are your upsell strategies?

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Mentions of company and event hashtag on social media. Use it to measure: Mentions of your hashtag. Define which keywords, hashtags, and branded terms to monitor and you’ll get a real-time report as they happen. This provides you with a churn rate from sign-up to attendance. Questions asked during sessions.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? Great events also usually have hashtags. You can track your audience’s mentions and feedback during an event -- or even figure out what local events you should be going to right now -- through event hashtags. 11) Track event impact.

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The Best Ways to Increase Share of Voice At Your Company

EveryoneSocial

If you don’t respond to comments on social media, it can lead to a 15% increase in churn rate. Ah, the power of the hashtag! Using hashtags can help your content reach audiences who are searching for content and connect with your target audiences. And that hashtag has over 3,000 followers on LinkedIn alone.

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B2B demand generation marketing: Nearly everything you need to know

Rev

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A popular hashtag on Twitter (#FF or #FollowFriday) in which, every Friday, you send a tweet to your followers recommending a Twitter handle you think is interesting that others might want to follow, too. You accompany these Tweets with the hashtag #FF or #FollowFriday. That thing you''re really addicted to. FF: Follow Friday.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 39) Hashtag.