41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line.