Churn Rate Examples Opt-in Response Rate 
Content Marketing Institute
JANUARY 11, 2019
Unsubscribes mean a higher customer churn rate, disengaged readers, and a drop in the conversion rate, but it’s not all doom and gloom. While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. As you take different approaches, keep an eye on your response rate.
Hubspot
AUGUST 12, 2016
Then, I'll offer ideas up for effective types of content to create for folks in each stage, including examples from real companies. Some B2C customers, for example, spend very little time in the middle of the funnel compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made.
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