41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . 2: Marketing Qualified Leads (MQLs). . 5: Opportunities. .

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