Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

At this stage, the marketing team builds a relationship with the prospect; the goal is to nurture them into a Marketing Qualified Lead (MQL) that is ready to be handed over to sales team. Clickthrough rates are a better indicator of active engagement from an email recipient.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Email list growth.

CPL 113