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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Overall conversion rates are not very meaningful. .

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

Understand what content high-revenue leads want, so you can increase lead quality, not just quantity. . Track how SEO efforts impact your website, leads, and overall revenue. . Better attribute ROI of campaigns by tracking how users navigate your site. . Lead Generation. SEO Success . Engagement .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. What’s the churn rate? Social media.

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B2B demand generation marketing: Nearly everything you need to know

Rev

In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers. On the other hand, to generate leads, you might create a landing page to capture leads interested in signing up for a free trial of your service. Ultimately, lead gen is a form of demand gen.