5 Best Practices to Get the Most out of Your Holiday Email Efforts
DECEMBER 5, 2017
With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or break a retailer’s email strategy? Here are five practices that brand marketers should keep in mind to get the most out of their holiday email efforts.