Remove email-campaign frequency
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Email Strategies to Reduce Your Customer Churn Rate

Mailmunch

Keeping churn rate in check. So the next best option is to keep your churn rate in control. Customer churn rate is a simple calculation of the number of customers lost against the total number of customers in a specific duration. Email for reducing customer churn.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

You can do this by using a simple formula: CAC = (Sales expenses + Marketing expenses) / New customers acquired It’s important to note that CAC encompasses all the expenses associated with gaining a new customer, including marketing campaigns, advertising and team salaries. Also, for net MRR and ARR, exclude churn rate.

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Driving growth through data: Optimizing the retention stage

Martech

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Engagement data (email open rates, social media engagement, etc.) Business email address Subscribe Processing.

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Customer retention strategies and best practices

Sana Commerce

By using email automation to send out a monthly or bi-weekly newsletter, you are effortlessly keeping past customers informed on your business happenings. While traditional email and call centers are still important, 72% of the United States population are social media users. Churn rate. Purchase frequency.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

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10 Marketing Automation Mistakes You Might Be Making (And How to Avoid Them)

BenchmarkONE

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

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How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2%