5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or break a retailer’s email strategy? Here are five practices that brand marketers should keep in mind to get the most out of their holiday email efforts.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. If the campaigns you manage lack automation, then it’s only a matter of time before the competition comes around to eat your lunch. The days of rudimentary batch email blasts are quickly fading away.

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Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. 100% retention rate is not possible. A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Email frequency is too high.

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5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? Post Frequency - How much social media content is too much? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. Social media continues to rain data onto the market.