persona vendor 
Martech
JUNE 3, 2022
These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. “This is a simple way to display those key metrics, especially when you’re reporting it to leadership,” she said. Source: Auseh Britt. Account-based marketing: A snapshot. What it is.
Hubspot
MARCH 9, 2017
In order to stand out, SaaS vendors need to be smart about their marketing strategies. Sales qualified lead (SQL) : A prospect who has moved beyond the initial research phase, is most likely evaluating vendors, and is worth a direct sales follow-up. SaaS is going nowhere soon. 5) Customer Lifetime Value (CLV). 7) CLV-to-CAC Ratio.
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