Customer Experience Matrix

AUGUST 22, 2011

This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

MLT Creative

NOVEMBER 16, 2010

If you’re using social media to engage your customers, look at your churn rate. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. If it’s steadily decreasing you’re probably doing something right.

Social Media 40

Social Media Allocation ROI B to B 40

Hubspot

NOVEMBER 25, 2016

Additionally, purchased email lists have generally high churn rates -- because the leads are often unqualified -- meaning your database won’t have the long-term growth that you’re looking for. Instead of going that route, focus on developing an inbound marketing strategy aimed at attracting folks that actually want to hear from you.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Sales Management Automation 28