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5 Ways to Effectively Track Your Churn Rate

SmartBug Media

A high churn rate limits total monthly recurring revenue (MRR)—which is just as much of a problem for marketing as it is for sales, operations, support, or any other department in the company. Here are five considerations to track your churn rate: 1. Basic Churn Rate. Churn Rate by Time Frame.

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Email Strategies to Reduce Your Customer Churn Rate

Mailmunch

Keeping churn rate in check. So the next best option is to keep your churn rate in control. Customer churn rate is a simple calculation of the number of customers lost against the total number of customers in a specific duration. You can reduce customer churn rates by involving them in the process.

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Mobile UX Design: Best Practices and Mistakes to Avoid

Spiralytics

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115
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Is Your B2B Marketing Working? These 10 Metrics May Hold the Answer

Marketri

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. That works best when sales and marketing collaborate on the definition of an MQL for your specific product or service, ensuring they both have input and buy-in.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. You’ll keep people on your site if you create valuable content and an interesting website design. To achieve that result, it is best to hire a website designer.

eCommerce 290
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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

How Does the Predictive Analytics Process Work? You decide to create a specific marketing campaign that targets current content marketing customers around the six-month mark to increase your upsell rate to 60%. Reducing Your Customer Churn Rate. Churn rate is the rate at which customers stop doing business with you.

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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client.