10 Questions: Do You Need Marketing Automation?

The Point

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Inevitably, much of the business case for a marketing automation solution comes down to intangibles. How do you know where marketing automation will help?

How Data Mining Improves Buyer Experience


You’re sitting on top of a gold mine, and ‘data’ is turning out to be the key differentiator for forward-thinking marketers. Nowadays, many marketers leverage data to improve the buyer experience that immediately impacts their company’s bottom line.