Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Is Poor Data Quality?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 3, 2018

Low quality data is likely doing more damage than you think. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. Transparent churn includes unsubscribes, hard bounces, and spam complaints.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130