Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line
Zoominfo
MARCH 24, 2021
Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Things to be aware of include: Increased email churn.
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