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5 essential tips for positioning your SaaS product

Tomorrow People

Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This is especially important when there are many alternatives on the market.

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What Is B2B Market Segmentation? Know All the How’s & What’s

Binary Demand

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. At times, these buyers consist of existing customers, referred to as customer segmentation.

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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

ClickZ

Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. She highlights that it is not one of the only ways to retain customers but has seemingly worked well with many online fast fashion brands. The solution for retaining customers by LoyaltyLion.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. That means there may still be a lot of your customers that don’t have smartphones. For example, let’s say you’re building a mobile loyalty list to drive customers to retail.

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