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Revenue Streams and the Publishers who Love Them

Anyword

When you run an audience development campaign, you don’t chase clicks but aim to build a loyal audience. Even if you can’t pin a specific ROI to these efforts (because the users don’t immediately convert) you should have a goal assigned to the campaign to measure its success. Will you get commerce revenue from rented users?

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Your Complete Guide to Measuring Email Marketing Success

Hubspot

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

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13 Ways to Boost Your Marketing Email Click-Through Rate

Optinmonster

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 14) Churn Rate.