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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. You also grow organic traffic, which is free. Implement an effective customer relationship management (CRM) process to improve customer satisfaction.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

But how exactly can sales-marketing alignment benefit YOUR organization? It is for every individual and every department in the organization. Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. It’s the popular favorite in most B2B organizations. Or so you think.).

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Driving Success Through Metrics

SmartBug Media

A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization. Satisfied customers invest more in your organization by both increasing their spending and engaging in repeat services.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

This includes not only the total number of visitors but also the sources of the traffic (organic, social, referral, etc.). Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Customer relationship management (CRM) software.