article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Implement an effective customer relationship management (CRM) process to improve customer satisfaction. Gross Monthly Recurring Revenue (MRR) Churn Rate. Gross MRR Churn Rate is the total revenue loss percentage due to downgrades or cancellations. Return on Marketing Investment (ROMI) .

article thumbnail

6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. Tracking churn rate with a CJO tool helps identify potential pain points or issues in the customer journey that may lead to customer attrition. Here are a few examples: 1.

article thumbnail

The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. So how can you calculate and reduce your churn rate? Product usage is merely one of many potential churn indicators.

article thumbnail

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Once you have your customer marketing strategy created, it’s time to implement analytics and start using a customer relationship management (CRM) tool to harness your customer data so you can develop personalized messaging. When you take the time to tailor your marketing to each client, you boost response rates.

article thumbnail

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

article thumbnail

Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.