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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Marketo. . #4: 5: Opportunities. .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). Get A Free Consultation.