Churn Rate and CPL - B2B Marketing Zone

The three pillars to overcome SaaS marketing complexity

ClickZ

FEBRUARY 5, 2021

They need the right multi-channel mix of pay-per-click (PPC), display, and social advertising, as well as content that harnesses refined search engine optimization (SEO) practices to increase site rankings for relevant keywords and drive organic traffic. But managing this process effectively is far from straightforward.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

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B2B Marketing Zone

The three pillars to overcome SaaS marketing complexity

The Ultimate Dictionary of Marketing Terms You Should Know

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