Churn Rate and CPL - B2B Marketing Zone

The three pillars to overcome SaaS marketing complexity

ClickZ

FEBRUARY 5, 2021

Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently. In particular, that involves applying measures such as lifetime value (LTV) and churn rate.

Cost per Lead

Cost per Lead Multi-Touch Attribution Marketing Management CPL

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. 14) Churn Rate. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL).

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

The three pillars to overcome SaaS marketing complexity

The Ultimate Dictionary of Marketing Terms You Should Know

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