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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). . . “In God we trust. Edwards Deming. .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Email marketing. This helps them not only track the conversion rates, but it also lets them see how long on average it takes for a user associated with a particular campaign to turn into a client. On top of this, designing nearly any lead-generation campaign requires a good number of hours. What’s the churn rate?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 14) Churn Rate.