The Anatomy of an Effective SaaS Lead Generation Strategy
APRIL 1, 2020
Email marketing. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels. On top of this, designing nearly any lead-generation campaign requires a good number of hours. What’s the churn rate?