Churn Rate CPC CPL CTR 
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
SnapApp
APRIL 4, 2018
The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . CTR, Unique CTOR, Forwards/Shares and links clicked on.
Hubspot
JUNE 19, 2014
CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale.
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