60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing.
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