Martech

OCTOBER 13, 2023

Qualitative (Voice of the Customer, persona-based) research will give you a window into the company’s decision-making process and the individuals who are part of it. Who are the personas involved? Third, and this is a big one, if you see the churn rate accelerating, pull the alarm because the house is on fire.

Ideal Customer Profiles 116

Ideal Customer Profiles Churn Rate Paid Search Agency CPA 116

Envy

FEBRUARY 13, 2021

It's when sales and marketing teams work together to define the specific companies and personas in your ICP (more on that one later) with the most potential to become your client. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Rev

JANUARY 18, 2023

You’d start by defining your ideal customer profile and developing buyer personas, then create messaging and content that aligns with each stage of the customer journey. They have a well-defined buyer persona and offer various free educational content, including online courses, webinars and ebooks, to attract their ideal buyers.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Strategic-IC

FEBRUARY 22, 2021

We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62

SnapApp

APRIL 4, 2018

The above should be sliced by lead segmentations, including job title/personas, industry, etc., Cost-per-acquisition (CPA, ideally under target $). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. Another two metrics that we focus on as a part of customer success are: 1) Retention Rate.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107