Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging. We have the capability to measure a host of key performance indicators (KPIs). But data-driven marketers are up for the task.

Paid Content 60

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 60

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 8, 2019

You can’t manage what you don’t measure. That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. These sales metrics are important for measuring company-wide performance: Total revenue. Here are the SaaS metrics to measure: Customer Acquisition Cost.

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

FEBRUARY 5, 2020

A KPI (key performance indicator) is a measurable value that allows you to track and thus assess the success or failure of any given activity in terms of the growth of your organization. We all need to take to heart the old saying: “What gets measured, gets done.”. Get A Free Consultation. How B2B Marketing KPIs Affect Sales Growth.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78