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What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. It gives you an idea of the number of customers that are still paying or subscribing to your service, and also lets you detail your retention rate at the same time. CPA (Cost per Acquisition).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketing Qualified Leads Conversions. Customer Conversion Rate. . . Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. 2) Churn rate.