10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI
Webbiquity
JULY 19, 2022
Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Churn Rate.
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