41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . 8: Customer Acquisition Cost (CAC). . Opportunities by Lead Source. Common tool used: Marketo. . #4:
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