Churn Rate and Cost - B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Gatekeeper.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

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B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

The Ultimate Dictionary of Marketing Terms You Should Know

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