Outgrow

FEBRUARY 25, 2021

Well-planned ad campaigns aim at reducing the cost per click (CPC) and increasing the Lifetime Value of customers (CLV). The aim is to build touchpoints with your prospects by being in their line of sight. Results: Churn rate dropped down from 25% to 6.53%. Source: Business Insider. Acquisition.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Anyword

MARCH 11, 2020

Some of the common metrics we’ve seen used by publishers for their audience development campaigns are: Max Cost Per Click (CPC) – This sets a maximum value a user is worth regardless of how engaged they might be in subsequent interactions.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Each marketing touchpoint through any attributable channel can help sales drive a opportunity closer to a win. Cost-per-click (CPC).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PureB2B

SEPTEMBER 11, 2016

Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48