Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Valasys

MARCH 24, 2023

As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. A lead management metric is a measure of the performance of your lead management efforts. Cost Per Lead: Amount spent per lead. What are the Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging. We have the capability to measure a host of key performance indicators (KPIs). But data-driven marketers are up for the task.

Paid Content 60

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 60

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anyword

MARCH 11, 2020

Even if you can’t pin a specific ROI to these efforts (because the users don’t immediately convert) you should have a goal assigned to the campaign to measure its success. It’s usually based on calculations related to conversion rates and average ad revenue.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Heinz Marketing

AUGUST 28, 2023

Metrics and Analytics: Define the metrics you’ll track to measure the success of your content strategy. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. Continuous Measurement and Optimization Regularly assess your strategy’s performance using relevant KPIs.

Webinar Metrics 73

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 73