Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics? Why do you need Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. A growth hacker works at the intersection of product, marketing, and data. Pre-Launch Marketing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Outgrow 72

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 60

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 60

Only B2B

FEBRUARY 6, 2018

Having a clarity of the expenses you will have to incur for the client along with marketing and overall spends will give an idea of the profitability of the deal and help your investors to make decisions too, in case you are planning to raise money through a public fund. CCR: Customer Churn Rate. PPC: Pay-per-Click.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107