Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Customer Renewal Rate. Churn Rate. Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Content Marketing Institute

JANUARY 11, 2019

While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% An unsubscribe rate above 0.5% Unsubscribes mean a higher customer churn rate, disengaged readers, and a drop in the conversion rate, but it’s not all doom and gloom.

Ad Frequency 96

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 96

SendX

DECEMBER 11, 2019

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. Also, reviews are factored into organic and local search rankings. Otherwise, that’s against the GDPR.

Work Management 201

Work Management Response Rate Marketing Management Open Rate 201

Sprout Social

SEPTEMBER 20, 2023

or “How would you rate our product/service?” CSAT survey measures satisfaction level on a scale containing either binary response (yes/no), an emoticon scale (? With a CSAT survey, you can ask customers to rate your products or services using a scaled-based response system. or on a 5-point or 7-point Likert scale (e.g.

Lead Scoring 104

Lead Scoring Lead Ranking Customer Satisfaction Paid Search Agency 104

Hubspot

AUGUST 8, 2019

Number of conversations. Win rate (by team and by individual). Conversion rate by sales funnel stage (by team and by individual). Response rate. Engagement rate (link clicks, webinar attendance, video plays, etc.). Percentage of prospects who agree to a conversation. InMail response rate.

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

NOVEMBER 3, 2020

SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. To help deal with this, companies such as Helium 10 invest heavily in content marketing, producing near-daily blog articles to educate their users: Dive Deeper: How to Set Up Your E-commerce Product Page for Maximum Conversions.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 10) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. 20) Triggered email messages get 119% higher click-through rates than "business as usual" messages.

Stats 28

Stats Allocation Marketing Automation Services Planning 28