article thumbnail

8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. These hold the key to what will or won’t work to boost conversions.

Pricing 52
article thumbnail

42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

Codeacademy started prioritizing their tests and saw a 28% increase in the annual plan conversion rate. Industries with a focus on conversions such as SaaS, Tech, Retail, and Ecommerce tend to have the most maturity in their testing programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Does ACV SaaS Mean in Marketing?

Single Grain

You should use ARR when you want to measure the overall or year-over-year growth of your SaaS company. ACV helps measure your sales and customer success teams’ performance over time. Dive Deeper: 3 Steps to Increase SaaS Conversion Rates with Customer Education.

article thumbnail

7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. The ratio of referrals who convert can be measured by: # of referred customers/total # of customers. Retention Rate.

article thumbnail

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

But what email metrics and key performance indicators (KPIs) should you measure? According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. And only 12% of brands measure subscriber lifetime value (LTV).

Open Rate 109
article thumbnail

How to Measure Revenue Operations

Varicent

How to Measure Revenue Operations We know a few things about Revenue Operations. It’s not as easy as an MQL target you might have for Marketing, a pipeline coverage number you might have for Sales, or a churn rate target you might have for Customer Success.

article thumbnail

Sales Enablement: What it is, How to Practice it, and How to Measure Success

BenchmarkONE

Improves business revenue by helping the sales team improve closing rates. . Establish key performance metrics to measure. Some sales enablement tools to consider include: BenchmarkONE – Our CRM can help you track lead and customer conversion rates and identify which of your content prospects engage with the most . Track content adoption and usage within the sales team and measure performance. How to Measure Sales Enablement. Win rate.

article thumbnail

How to Effectively Measure an Account-Based Marketing Campaign

Rollworks

Instead, you’re after engagement, lead quality, and conversions. But since successful account-based marketing relies on the quality of your marketing touches, it becomes even more important that you measure results correctly. Four ways to measure an ABM campaign. You must measure the effectiveness of your ABM campaigns in order to deliver the highest returns. But measuring the results of an account-based marketing campaign can be challenging.

article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Qualified Lead Rate.

ROMI 257
article thumbnail

B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . This is how most social platforms calculate engagement rates, but it works for website traffic as well. . Conversions / Direct Sales .

article thumbnail

How to Analyze the Performance of Your Digital Media

Marketing Insider Group

Here’s a quick video to lock down the basics of measuring your digital media campaigns from Zaryn @ Market & Hustle. Examples of KPIs include: Measuring how a content marketing campaign impacts your sales team’s productivity. Conversion rate. Customer retention rate.

article thumbnail

12 Customer Lifecycle Metrics For Your SaaS Business

Heinz Marketing

Here are 12 KPIs that you can start measuring right away and at each stage of your customer journey. Sometimes it is also used to measure how fast a customer is onboarded, but in those cases, quality is compromised with speed. Zendesk shows you how to calculate customer retention rates.

article thumbnail

8 SaaS metrics and KPIs every company should track

ClickZ

PQL enables SaaS companies to rate prospects based on how they use their products. The CR is a great parameter to know if you are doing an excellent job of converting your leads to clients—the higher your conversion rate, the higher your revenue. 4) Lead velocity rate (LVR).

article thumbnail

Your Complete Guide to Measuring Email Marketing Success

Hubspot

Learn how to measure your entire marketing program by downloading the complete, free guide here. Here, we'll cover the most important email metrics to measure and how you can use them to improve the performance of your email marketing program overall. Bounce Rate. Delivery Rate. How to Use: Your delivery rate sets the stage for email success or failure. Look for a delivery rate of 95% or higher. List Growth Rate. Click-Through Rate (CTR).

Hubspot 49
article thumbnail

The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

It also provides a measurable way to show the value of your content in a relatively short period of time. An estimate of their organic search traffic (take this with some measure of caution). success rate for its free keyword research service.

Keyword 182
article thumbnail

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC also helps measure the effectiveness of your marketing strategies. If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. 2) Lead-to-Customer Rate.

article thumbnail

25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

Churn rate. Cash on hand is an essential measure of the performance of a SaaS business where it may take an extended period of time to see a good ROI. Along with churn rates, this is one of your most important metrics. LVR (Lead Velocity Rate).

Agency 52
article thumbnail

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. Lead Outreach & Conversion.

Zoominfo 157
article thumbnail

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Conversion Rates by Channel. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Customer Renewal Rate. Churn Rate.

ROMI 156
article thumbnail

What are the pillars of a successful post-product-launch strategy?

Tomorrow People

Having a post-launch strategy for your product is important because it allows you to connect with prospects in a more contextual and timely way, which will improve the effectiveness of your marketing and reduce customer churn before it’s too late. Tracking and measurement.

Product 170
article thumbnail

The Outbound Marketing guide for 2020

RockContent

The process considers the customer journey and happens objectively, allowing your company to measure the results. That’s why it is so important to measure the Return on Investment (ROI). Nowadays, customers have access to a lot of information about what they want to buy.

AIDA 189
article thumbnail

The Ultimate B2B Marketing Glossary

Marketing Envy

BR is your website and/or email Bounce Rate. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates.

article thumbnail

Top Sales KPIs for Your B2B Sales Reps

Zoominfo

I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”. Use our handy Revenue Calculator for tracking ROI against improved connect rates. Unclear sales goals are costly.

article thumbnail

Content marketing ROI: how to calculate it and which metrics to use?

RockContent

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends.

ROI 130
article thumbnail

ABM Key Marketing Metrics to Track at Every Stage of the Funnel

Marketo

The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. Here are some key marketing metrics I like to track at each stage of the funnel to measure or predict success. Engagement by account: Tracking the rate at which leads within the accounts you are targeting are completing a specific action. At this stage, you’ll start measuring the success of your marketing campaigns by moving leads quickly to sales.

Marketo 105
article thumbnail

10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In a data-driven world, you need to understand how to measure the success of your business model. ” The most successful e-commerce businesses have been defining and measuring the vital KPIs for B2B e-commerce marketplace. 4) Email Opt-in Rate. 8) Churn Rate.

article thumbnail

7 Marketing Metrics Every SaaS Company Should Be Tracking

SmartBug Media

How do you measure unique visitors? How do you measure leads? A closed-loop marketing automation tool like HubSpot, Marketo, or Pardot is the best way to measure leads—especially when you’ll be breaking them down into subcategories like leads, MQLs, and SQLs. Churn.

Media 65
article thumbnail

CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics

Terminus

When we say “the accounts with the highest likelihood of success”, we mean the accounts that are most likely to have the best conversion rates, largest deal sizes, lowest churn rates, and highest upsell potential. And, because they stick around longer, your churn rate drops. Lower Churn. Successful customers = longer-term contracts = lower churn rates. Account-Based Marketing Measure

article thumbnail

The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

How will you measure success? Determine how you’ll measure your success. Next, determine how you’ll measure success—aka, your KPIs. For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate.

article thumbnail

What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? Measuring your growth marketing goals. Growth Marketing is without a doubt a buzzword in 2021.

article thumbnail

The 7 Most Useful Sales Funnel Metrics

Outreach

These numbers allow you to clearly see your customer’s journey through the sales funnel and identify performance gaps in your sales activities that might inhibit lead conversion rates. Metric Two: Conversion Rate.

article thumbnail

18 Essential Return on Experience (ROX) Metrics for Marketing

Salesforce

Whether you’re a marketing pro or just starting out, this list of metrics to measure will give you and your organization a clear picture of the state of your ROX. This perfect calculation would measure users who think “I’ll be back” up against “that was a pain.”

article thumbnail

12 Easy Tweaks to Ask for Reviews via Email

SendX

What’s more, it’s also crucial for understanding your target audience better and measuring satisfaction among your existing clients. The stats show that an increase in reviews can lead to significant improvements in conversion rates.

Review 247
article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. What’s the churn rate? It’s reckoned that 5% is a good churn rate for SaaS companies.

article thumbnail

Essential SaaS Sales Metrics You Should Be Tracking

PureB2B

In the next section, I'll show you the crucial sales metrics SaaS companies like yours should be measuring. By measuring CAC a campaign-by-campaign basis, you'll be able to determine the campaigns that are most effective (or those that aren't working). Lead Velocity Rate (LVR).

article thumbnail

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Your answers will help you pinpoint exactly how alignment will improve your conversions and sales velocity. Reduce customer churn. Lead scoring measures the buyer intent of a qualified prospect and their potential value to the organization. We even have a goal for demo ratings.

article thumbnail

Don’t Fall For These Top 4 Demand Gen Myths

TrueInfluence

The endgame here is to have better and stronger buyer engagement and higher conversion rates. By doing this, the likelihood of buyers reaching the final stage of conversion is quite high.

Demand 56
article thumbnail

The B2B Marketing Metrics That Matter the Most

Sales Engine

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on. CAC = Sales & Marketing Expense in a Given Period / Number of Customers Acquired in that Period But that’s just a starting point when it comes to measuring marketing’s effectiveness.

Sales 120
article thumbnail

Shopping experience: what is and 8 tactics to delight your customers

RockContent

NPS measures customer satisfaction and is based on direct questions about how likely it is to recommend your services, on a scale of 1 to 10. Conversion rate. The conversion rate is one of the main metrics of Digital Marketing. Churn Rate.

Tactics 157
article thumbnail

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. What about the open rate?